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Campaign Management
Whether or not we have completed a feasibility study for your organization, we can provide you with a wide range of campaign management services.
Mersky, Jaffe & Associates will:
- develop fundraising strategies for your campaign as a whole, or for each geographic and donor segment;
- systematize the process of identifying, cultivating, soliciting and recognizing major donors;
- identify and develop leadership teams in each geographic market;
- provide guidance in the sequence of solicitations and the composition of solicitation teams;
- develop individualized strategies for major gifts solicitations;
- review naming opportunities;
- train solicitors and solicit, where appropriate;
- conduct solicitation follow-up and debriefings;
- assist in maintaining contact with donors and prospects;
- help develop appropriate campaign materials;
- review and modify systems for tracking and monitoring fundraising;
- prepare agenda materials and reports for campaign committee meetings and organizational leadership; and
- work with campaign leaders and attend committee meetings.
Many of our clients have hired us to enhance their annual fund programs. As with our campaign management services, we approach the annual fund as the essential foundation of an organization's entire development effort. Therefore, we work with you to develop a strategy for the year's effort and to create appropriate campaign materials. Because we believe that any campaign rises and falls on the quality of its leadership, we help you identify, recruit and train leaders who will fulfill their responsibilities as advocates of your organization. In addition, we help you maintain the campaign calendar, strengthen your systems to monitor fundraising and work directly with campaign staff and volunteers to prepare for committee meetings and generate reports for your organizational leadership.