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Development Audits
Whether you are planning a major campaign or want to assess your fundraising effectiveness, a development audit will help you analyze the efficiency of your organization's resource development capacities and assure the organization's readiness to undertake a major campaign. Mersky, Jaffe & Associates can conduct a complete inventory of your development program to determine what your full giving potential should be. While we search for problems, we focus on opportunities. Often, we only need to call attention to the great resources you already have - but have not tapped into. During a development audit we will explore and report extensively on:
- the segments of your primary giving constituencies and how you should approach them;
- fundraising and stewardship of present donors;
- effectiveness in recapturing lapsed donors;
- current solicitation techniques;
- acknowledgment and recognition of gifts;
- the promotion of special events, the events' value to your organization and how they impact the total development effort;
- the ratio of development expense to amount raised;
- communications with friends, donors and potential donors to ensure that they present dramatic and effective appeals for support;
- your potential for planned giving programs;
- the effectiveness of your computer support for donor tracking, fundraising management reports, donor research, and donor recognition;
- the process and practice of your donor and prospect management system;
- effective hiring and use of development team staff; and
- recruitment and management of volunteer solicitors.