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Q. What is the impact of 'venture' philanthropy on established organizations including 'umbrella' fund institutions such as United Way and Jewish Federations?
A. Venture philanthropy—in this context,
as practiced by “giving circles”—is one of the newer
buzzwords in the millennia-old field of philanthropy. In certain cirumstances,
venture philanthropy is used to describe
pooled funds—representing the joint philanthropy of
like-minded individuals—that behave like
foundations. Individuals can join one of these
groups by donating a set sum of money (minimums
range from $5000 to $100,000+). The group—or
individuals who are part of the “circle”--does the
research and development needed to determine who
will receive the funding. In addition, many of
these organizations do not keep any endowment,
meaning they give away their total pool each year.
One other unique aspect of this type of venture philanthropy is that
the same group of people that donate money to the fund determine the
grantees. Not only is it usually a requirement of joining the
fund, but also an assurance that the funds will be re-invested into
the local community.
As with organizations like the United Way and Jewish Federations,
many individuals say they give to these groups because they feel their
money can have a greater impact through this type of donation.
What are the other benefits of participating in this type of venture
philanthropy?
- If you are going to determine where a portion of the total is going,
you get involved with the community and really understand the chosen
area of funding whether it is in the child-development, educational
or faith-based arena.
- There is a direct connection between funders and beneficiaries.
- The donations don’t tend to be as program or project driven
as many of the larger traditional foundations require for proposals.
In many ways, venture philanthropy relies on the same theory that
helped create the ‘umbrella’ fund institutions. Join
smaller donors together for a greater impact. It is a question of how
involved you would like to be in the entire process. United Way
and Jewish Federations combine your donation, whether big or small,
with others to merge into a greater pool for larger impact
What, then, is the impact of ‘venture’ philanthropy on
established organizations such as Jewish Federations and United Way?
One can only pose a potential theory.
For the sake of this article, it will be called the Beta/VHS theory. Once
upon a time, if you wanted to see a movie, you had to go to a theatre
or wait for your favorite film to appear on one of the 4 or 5 available
television stations. Then, you had to make sure to be home to
watch it. Yes, one is hard-pressed to remember such a time.
Then came cable television and the proliferation of channels—some
even devoted to movies, 24/7. This was accompanied by Beta and
VHS recorders. The movie industry fought tooth and nail against
the new VCR technology. They thought no one would ever go to
a theatre again. If everyone can just tape a movie, they claimed,
then, the industry would lose too much money and there would be no
return on their investments. Well, we all know that tale ended
with the movie industry eventually joining in the creation of tapes,
DVDs, downloads and a multitude of other revenue models.
If we embrace change, and consider the more people that give, even
if they buy into a “new model” of joining together, the
more philanthropic investment will be available for worthy purposes. Some
will choose to have a voice in each gift and others will simply like
the idea that they are uniting and conquering. Even Warren Buffet
decided he was better joining with another to increase the impact of
his philanthropy.
The Internet has transformed our ideas about community and has impacted
communal giving that meets charitable organizations needs in a multitude
of ways. The key is to show that community giving is the “next” generation
of giving. Follow the example set by the innovators like moveon.org. Smart
United Ways and Jewish Federations have already begun to embrace “giving
circles” and “venture philanthropy funds.” The impact
can be as positive as the “umbrella” organizations want
it to be.
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This article is from Resources: The MJA Newsletter.
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